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Eva-Lena Frick appointed new CEO of Vasaloppet

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Eva-Lena Frick appointed new CEO of Vasaloppet

The board members of Vasaloppsföreningen Sälen-Mora and Vasaloppets Marknads AB have appointed Eva-Lena Frick, 54 and currently CEO of Vätternrundan, as the new CEO of Vasaloppet.

Eva-Lena has a highly solid background. She is a former national team skier who competed in the 1984 Olympics and several World Championships during the 80s. She has participated in Vasaloppet, Tjejvasan, Halvvasan, as well as Stafettvasan and Vasastafetten.

Eva-Lena has been a board member of the Swedish Ski Association and the Swedish Orienteering Federation. Today she is vice chairman of O-Ringen AB and board member of En Svensk Klassiker AB. Eva-Lena has a college education in business and currently holds the director's position of the non-profit sports club Motala AIF, and is CEO of Vätternrundan Marknads AB and Motala Idrottspark AB.

"There has been great interest in the Vasaloppet CEO position. We are very glad to be able to recruit Eva-Lena Frick as our new CEO. She has a very broad experience of leadership in sports associations, companies, large elite and exercise races, as well as her own experience as a participant," says Ulf Hållmarker, chairman of Vasaloppsföreningen Sälen-Mora, and Carin Nises, vice chairman of Vasaloppets Marknads AB.

"I very much look forward to my new work and challenges at Vasaloppet, and it will be very stimulating to work with running and skiing, in addition to cycling. I've had 12 fantastic years at Vätternrundan and their organizations," says Eva-Lena Frick.

Eva-Lena will be moving to Mora and assumes her position at Vasaloppet on January 1, 2016.

For further information;

Eva-Lena Frick, Vätternrundan
Phone: +46 (0)70- 820 97 27

Ulf Hållmarker, chairman of Vasaloppsföreningen Sälen-Mora
Phone: +46 (0)70- 326 62 48

More on Vasaloppet?

www.vasaloppet.se
Press room: mynewsdesk.com/se/pressroom/vasaloppet
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Instagram: @vasaloppet
Twitter: @vasaloppet

Ämnen


Vasaloppet is the world's biggest organiser of recreational races, all year round and a part of En Svensk Klassiker. Vasaloppet's Winter Week with its cross-country skiing and the Summer Week with mountain bike cycling and running attract a total of almost 90,000 registered participants every year. Since the beginning in 1922 over one million participants have passed under the classic finish portal in Mora. Vasaloppet is a non-profit making organisation owned by IFK Mora and Sälens IF. An engine for public health and organisational activities, in the footsteps our forefathers for the victories of tomorrow!

Kontakter

Camilla Sandy

Presskontakt Kommunikatör och pressansvarig +4670-384 95 00